The other day I showed you why you should be a business, man…. Like the great American philosopher Jay-Z.
This is more of a cautionary tale why you shouldn’t be like Montero Lamar Hill aka Lil Nas X (yeah that’s actually the name the dude goes by).
Not to be confused with the rapper Nas who apparently is someone completely different. So Lil Nas X automatically loses points for a lack of originality “straight outta” the gates.
On December 3, 2018 Lil Nas X released a song called Old Town Road.
In March 2019, the song reached number 19 on the Billboard Hot Country Songs chart before the magazine disqualified it from being included on the chart on grounds that it did not fit the country genre.
According to Wikipedia”
“Danny Kang, manager of viral country artist Mason Ramsey, suggested to Rolling Stone that Lil Nas X listed the song under the country music genre on SoundCloud and iTunes as a way to manipulate chart algorithms, as it would be easier to top the country charts than the dominant hip hop/rap charts.”
It was promptly rejected by country radio.
Go figure, as it’s basically a rap song w/ electronic beats and 808 drops released in a genre that’s essentially the antithesis of that.
Then as a last ditch effort he added Billy Ray Cyrus to a remix of the track and tried pushing it on the genre again.
It was temporarily popularized by Lil Nas X creating memes to promote it before it went viral on a video sharing app called TikTok.
The whole thing is a publicity stunt, kind of like back in the day when Ozzy Osborne bit the head off a bat on stage to create a media buzz.
It’s not a new phenomenon by any means. According to University of Colorado professor, Storm Gloor’s research almost between 1955 and 2005 nearly half of all musicians (47.5%) who created a chart hit never did so again. Hence the term “one hit wonders”.
It’s symbolic of 2019. Stunts, tricks, and gimmicks in an attempt to capture 15 minutes of online fame. Why do artists and entrepreneurs pander to this sort of thing?
Simply because consumers are always hungry for something new. It generates attention, excitement and often consumption…
… in the short term.
Andy Warhol once famously said:
“In the future everyone will get their 15 minutes of fame.”
And let’s assume that Warhol’s right. So maybe you get on Shark Tank or Oprah, or maybe one of your Facebook posts goes viral. There’s your 15 minutes of fame.
Here’s the problem…
What isn’t talked about is what do you do at the proverbial minute 16?
If you don’t have anything of substance to back it up you’re a flash in the pan and have no sustainable business model.
It’s a marathon not a sprint.
Smart business owners don’t seek 15 minutes of fame because they know viral isn’t a viable business model. They are more interested in building a sustainable body of work and customer experience over time. If it is indeed their turn for 15 minutes of fame, they actually built something that holds value in minute 16, 17, 18 and on and on…
It’s why I respect Jay-Z. He’s an entertainer whose entertainment value extends well beyond just his music.
Stadium Status leaders recognize it’s a marathon not a sprint. They resist the temptation to succumb to lame tactics, marketing ploys and publicity stunts. And as a result build something sustainable using proven strategies built on sound principles.
How can YOU do the same thing? By employing the many sound principles you’ll find used by Stadium Status entrepreneurs, musicians, coaches and your’s Bruly right here…
P.S. Ignore this at your own peril.