Since Yours Bruly is the one writing this, I’ve used my profession as an example in the article. But feel free to substitute the work you perform for the occupation author/speaker.
Lately it seems there are a lot of people who think they should be paid more than they currently are, simply for their “talent”.
I can’t think of a single author who has ever been paid just for their talent.
You get paid if your writing is well marketed, people want to read to it and actually buy it. You will be paid if you can fill seats at a book signing or speaking gig.
You might also get paid because another author likes your writing enough to want to co-author a book with you. You will get paid if your book gets to a producer who decides to adapt it to a screenplay and use it as a movie, Netflix or television series.
As a speaker you get paid if you deliver the exact kind of message an organization wants and if you can engage their audience.
There are countless ways authors and speakers get paid. But, and this is a big but…
In every scenario that talent MUST be paired with a specific set of actions. There are hundreds of thousands of very talented authors and speakers who will never make a healthy living because they don’t put in the work required to turn their talent for the written or spoken word into income.
This my friend is precisely why so many less-talented people often make more money than some who are extremely talented. They don’t bank on their talent. They also hustle and do whatever it takes to make themselves money using that talent.
Which means, if people don’t come to your business, it doesn’t matter how many years you’ve spent making the product or service, you aren’t entitled to anything.
Want to be paid?
Make something people want to be a part of. Not what you believe they should want to be a part of because you’ve “worked really hard”.
You’re not a business owner. You’re a marketer who also owns a business.
The purpose of a business is to create a customer. If you want more business (money) create more customers.
To learn how to do that better, join us here: http://www.yesterdaysunderdog.com