TotalGym: $1 billion
George Foreman Grill: $202 million
The Snuggie: $400 million
What do these have in common? They’re 3 of the top 10 best-selling infomercial products of all-time.
Why are they so successful? Name recognition
Why are they so easily recognized? Each product had an infomercial with a very specific element to it, a compelling demonstration. You can visualize the product because the infomercial tells a story and involves a compelling demonstration. Usually of how the product solves a common problem. They make sure you can see how the product works, how well it works and as you often hear them say:
“But WAIT……. There’s more…”
Then they provide so much value it makes purchasing a no brainer for you. Are they over the top bordering on cheesy? Of course, but that’s kinda the point. If you sold Sham Wows or Snuggies you’d probably do the same thing.
And if you’ve been reading my daily emails, you’ll see I’ve been doing the same thing (minus the over the top cheesiness). Giving you compelling demonstrations how my book Stadium Status can solve problems for your business. Specifically growth. Making something seemingly complex, simple and actionable.
There have been compelling examples of how leaders employ the strategies and examples of how it’s helped other readers.
This week I shared reader Jon Rennie’s results with you. On Tuesday using one #StadiumStatus strategy he landed $10,000. in orders and just a day later another $5k rolled in from that same effort. Talk about a dramatic demonstration.
But WAIT….. There’s more…..
Today I hosted a Q & A call for members of my Yesterday’s Underdog community (which Jon is a member). During our call he let me know another $10k poured in from that same little strategy I call R.D.O.P. in chap. 7.
Here’s the thing…
Jon run a highly successful business that has doubled its growth each year since its inception. The guy is a great leader and obviously knows more than a thing or two about sales. His company was doing well before he ever picked up #StadiumStatus. But by applying ONE simple yet powerful strategy from the book he added $25k to his bottom line… in ONE week. That’s an ROI of 1927% for those of you kids keeping score at home.
If you haven’t invested in a copy of the book yet, you ought to see by now just how much money you’re probably leaving on the table.
It’s a steal at full price and I’m practically giving it away at 50% off. But that ends in a couple hours. At 11:59 pm EST it goes back up to $25 bucks.
Take advantage while you still can right here: