Yesterday I wrote to you about General Douglas MacArthur. Namely his propensity for breaking the rules.
You know who has a lot in common with MacArthur?
Believe it or not…
Walt Freakin’ Disney.
He broke the rules too. BIG TIME.
Before Disney World, amusement parks were non-existent. There were merely traveling carnivals that would temporarily set up in different towns, where carnies would bribe the cops, rig the games to rip people off, then pack up and ship out to the next town. One step ahead of the proverbial Sheriff so to speak.
Disney decided to turn that paradigm upside down and do it with integrity.
Walt Disney built a permanent amusement park. It was everything traveling carnivals weren’t. Namely safe, clean, and a family-friendly place where you didn’t get ripped off.
How else did it differ?
People traveled to it, NOT the other way around. It became an attraction.
But the funny thing was back in the 1950’s when Disney was trying to raise capital for his Disney World concept, investors told him it was crazy and implausible.
Fast forward to today and Disney World is the most visited tourist destination in the world and is widely known as “the happiest place on earth”.
If that aint a compelling case to break the rules I don’t know what is.
The members of my exclusive, inner-circle are talking about this right now. Because breaking rules by defying industry norms like good ol’ Walt did is the theme of my June newsletter. We’ve taken a deep dive into the benefits of doing the opposite of what everyone in your industry does.
It’s not too late for you to access that lucrative intel and join the conversation. But you better do it fast…
These are high level, intelligent conversations taking place between top performers. But don’t take it from me, listen to why Jon Rennie became a member…