When Brad Bird pitched The Incredibles to Pixar, the studio told him it would never work and would take upwards of ten years and $500 million to animate it.
Bird didn’t take no for an answer, he quietly recruited a few outcasts at Pixar to join him in working on this project. Those outcasts were all folks who also had their ideas ignored by the studio.
Long story short, the movie won 2 Oscars and grossed over $630 million bucks, outperforming every single one of Pixar’s previous projects.
Wherever you are, you’re in this story.
Because frustration is fuel. And we’ve all been incredibly frustrated by something at some point.
When you’re frustrated because you’ve been dismissed, ignored or discounted use that frustration to fuel your creative energy. Find a new, better, different way to do things, buck the status quo, question the manner in which “we’ve always done things”.
In 2016 I was frustrated by how boring most business books are and how common their advice was. Pick 100 books and most of them contain the same platitudes, dumbed down metaphors, jargon and clichés. The only thing that was slightly different were the images and name on the cover.
My book Stadium Status was born of that frustration. I set out to write the anti-business book. A lot of people told me it wouldn’t work and a ton of publishers either ignored me or told me it wouldn’t make money. I interviewed some outcasts for the book, recruited a small publisher who believed in the project and we were off to the races.
In May of 2017 it became a #1 new release and Amazon best-seller and the social media campaign surrounding Stadium Status reached over 2.7 million people in 28 different countries.
I don’t share that with you to impress you, I share it to impress UPON you that frustration is fuel.
That book everyone said “wouldn’t work” has been my most successful project and not a week goes by that I don’t hear from someone whose life or business the book has changed. You could be next, get it here: