One of my fabulous readers replied to my cookie war article with the following question or should I say “commentary”:
Okay, now here’s an interesting conundrum. What if they were the exact same cookies? Which they probably were. I mean are you really that naïve to think they weren’t?
Doesn’t that cookie sort of “crumble” your pricing theory?
-Jake(not the guy from the State Farm commercials)
No that’s not the way the cookie crumbles (but I see what you did there).
I realize it may have been the case that the two kids cookie inventories were identical.
And if that were the case, the lesson there (just like anywhere else) is quite simple:
In life, you tend to get what you ask for.
If you confidently ask for $3 bucks like the first girl did, you’ll tend to get $3.00 not just $1.00.
And here’s a little “food for thought” for everyone…
What product or service are you under-pricing?
(See what I just did there Jake?)
Note: Growing your business is rarely as simple as doubling or tripling your pricing. If you want to learn how to double or triple your revenue, this week only I’m offering my readers a free digital copy of my $49/month Yesterday’s Underdog newsletter.
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