Yesterday I wrote about the Magnum p.i. of Maine, Bill who is a private investigator that lives in my town. If you missed it, you’re forgiven. That article is right HERE and in it I promised you part two today. So here you go…
After Bill and I were done chatting at Starbucks he was scheduled to meet a prospective client there.
Being the social scientist that I am, before I left I watched the beginning of his interaction when they sat down together.
After greeting his prospective client. The very next thing Bill did was plunk down a binder full of papers the size of a phone book.
When his prospect asked what that spiral bound monstrosity was Bill opened it up and explained to him that it was a list of court cases he’s helped win and clients he’s worked for who can speak to his ability to deliver great results. All listed by name and phone number.
He gave that to him in the first seven seconds of their interaction.
The quick lesson:
We formulate first impressions of someone within seven seconds of meeting them. What kind of first impression are you giving people?
You show up with something like that or even remotely that size and plunk it down on the table like Bill did and your prospect should be pretty pre-sold before you even open your mouth.
Food For Thought:
What problem do you solve that people will happily exchange their hard earned money for?
Do you get the quality and quantity of results Bill does?
And how do you showcase that social proof?
Want to learn my six ways to showcase (aka humble brag) your social proof and a simple but powerful way to leverage referrals and introductions on a daily basis to guarantee a steady flow of qualified prospects who arrive at your doorstep “pre-sold”?
That’s just a small sample of precisely what I address in the August issue of my Yesterday’s Underdog newsletter. The right approach to growing your business on solid ground.
*News Flash: It doesn’t involve gimmicks or any flavor of the month fads like Fakebook Ads or Instascam influencers.
It’s filled with evergreen strategies. In other words, tried and true methods that work for you week after week… month after month… year after year… virtually UNCHANGED.
The clock is ticking though, you’ve only got 48 hrs to get access to the gold contained in this issue before the end of the month hits and I ruthlessly turn off the shopping cart and the door is slammed shut. Which means you miss it for good.
Tick tock, tick tock… http://www.yesterdaysunderdog.com