“Aim small, miss small.”
That was advice from Chris Kyle’s training instructor in the movie American Sniper. His instructor explained that if you aim at a man’s shirt you may miss the target by two feet and consequently miss the target completely. But if you aim at a button on the man’s shirt you may only miss by two inches but you still hit the man.
It’s a lesson I’m learning in archery, I’m a relative novice and have been using larger targets at 20 yds. I had gotten pretty good at hitting the gold (aka the center circle in the target). Not a dead center bullseye but close. Then I began getting inconsistent results, was frustrated and in a bit of a shooting slump.
At which point, my coach recommended I switch to a smaller paper target (aim small, miss small). It shrank the size of the bull’s-eye. Instead of it being a little bigger than a silver dollar, it was the size of a quarter.
It shrinks your margin for error, forces you to improve your form and narrow your focus on the aiming point. Sure enough, my results began to improve almost immediately.
And there’s the wisdom for you…
You aim for too broad an audience, you will miss. You aim for a very specific audience with your message and even if you don’t hit the bullseye you’ll only be off by very little when it comes to attracting the best fit.
My message isn’t for everyone, neither is yours.
Instead of wasting your time and energy on the wrong people and the wrong activities, narrow your focus.
How do you do that? By getting crystal clear on the ideal outcome you desire.
And you do you do that Bru? By being coachable…
I’ve written the book that can serve as your coach walking you step-by-step through how to narrow your focus and simultaneously double your revenue.
BTW Fellow sniper, there’s zero risk for you because if it doesn’t help you, I’ll give you your money back, cold hard cash…
New Updated 2nd Edition: Stadium Status: Taking Your Business to the Big Time
P.S. If you don’t find these emails beneficial, you’d be doing us both a favor by unsubscribing. I don’t want to waste my time on the wrong people and you’d be wise to narrow your focus.