government bodies that makes the honest attempt to develop trust have a much better chance of selling their product
Brubaker’s Stadium Status is both a philosophical argument on developing relationships and a step-by-step guide providing business tips and prompting readers to ask themselves questions they must be able to answer before starting a business. Brubaker follows-up by providing examples of successful businesses that practice the given advice and how Brubaker himself follows his own advice. Stadium Status is for the entrepreneur who is looking to be successful long-term.
Stadium Status makes the argument that when an industry as a whole succeeds small businesses also benefit because it creates a larger supply of clients and customers for future business prospects. Brubaker cites Florida-Georgia Line writing the lyrics to “Burning it Down,” made famous by Jason Aldean as an example of small artists benefitting by the expansion of the country music genre. There is also a focus on the Return on Relationship or ROR.
The ROR is future business prospects and ideas because the customer understands the value of what they are receiving. ROR functions as an indicator for the owner and the clients because without trust and ongoing dialogue one cannot develop a relationship.
While marketed for entrepreneurs Stadium Status is applicable for government agencies and other fields. For example, local governments that are able to serve residents and businesses transparently and thoroughly are more equipped to develop trust when considering or implementing new policy. While the relationship between government and citizen is complex, government bodies that makes the honest attempt to develop trust have a much better chance of selling their product.
Mark Hamala
