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The sequel to Coach Bru’s best-selling book, Stadium Status, Beyond Stadium Status takes you on a behind the scenes journey into what it takes to elevate and separate your brand in today’s crowded and commoditized environment.

This book isn’t about the sports or entertainment industries, rather it’s about doing what Stadium Status teams and entertainers do… create raving fans for life.

Beyond Stadium Status will show you how to build a community not just a business. How to create passionate advocates for your brand not just customers.

If you’re frustrated by traditional marketing methods, social media “ninja tactics” and flavor of the month gimmicks that don’t move the needle on your bottom line this book is for you.

Award-winning author John Brubaker shows you how adversity is your advantage and the fact that what you may see as problems in your business are really opportunities in disguise.

His unique perspective will teach you that the last thing you want to be is normal. Today more than ever you have to be different or else you’ll be invisible.