If you’re even close to my age you probably remember the characters Hans and Franz from Saturday Night Live back in the late 80’s. They were the two strong men played by Kevin Nealon and Dana Carvey. And they were hilarious, with comments like…
“I’ve got more mah-scle in my baby finga then you have in your whole bah-dy.”
“Better not open your belt, you might cause a flaaabalanche.”
One of their best (and most apt) slogans was “Hear me now, believe me late-ah.”
And that slogan is one of the most powerful principles I learned from working with the copy writer I’m about to brag to you about.
You may have read in a previous email my work with email marketing specialist Conor Kelly. (If not the article is HERE)
Well, in addition to being a marketing expert, Conor is a lot like Hanz and Franz. He’s a former competitive strongman who once pulled a 28,000 lb school bus in Toronto’s central square to raise money for charity. Not only did it attract a crowd of thousands, but he was featured in every major media outlet in the city (not a joke, this actually happened)
When we first met, I heard about his feats of strength and I don’t just mean pulling the 14 ton bus. I mean his feats of marketing strength. Flexing his marketing muscle like this:
- Adding 14K additional revenue to a health clinic in less than 30 days using only 3 emails
- Beefing up a personal training studio’s bottom line by 100K/year using one measly, 250 word email per week
- DOUBLING the online conversions of a women’s fitness boot camp (their open rate alone went from 15% to 25% when he started writing their subject lines!)
- And adding 20 new paid appointments to a chiropractor’s schedule in the first 30 days
That’s the “hear me now, believe me later” quality I’m talking about. Another word for that would be “coachability”. Which I believe is the greatest ability you can possess. Unless you’re coachable, you’re not a candidate for bigger, stronger results.
It’s what I found myself doing with Conor. For me being coachable was “hearing him now and believing him late-ah”. In other words, suspending disbelief or judgement long enough to implement what he recommended, and then finding out for myself that the guy is on point. And boy am I glad I did !!
Now you might think with all this build up I’m setting you up to buy my buddy’s product.
Nothing to sell here.
And I’m not an affiliate in any way either.
But he is the guy I send people to when they need a little “email magic” to make the cash register ring.
So why am I writing to you today?
Only to encourage you to do yourself a favor and go subscribe to my friend Conor Kelly’s free email newsletter. (HINT: he’ll send you regular emails… and you’ll be glad you get them.)
Conor’s is one of the few email newsletters I read EVERY SINGLE TIME. And take notes. Because his emails are not only informative, but they’re entertaining and inspiring as well. I’m willing to bet you’ll feel the same. And you can learn email marketing at a bargain, by watching a master do his thing.
Go here and sign up for Conor’s free email newsletter now:
You’re welcome 🙂
P.S. If you’re on fence at all about subscribing to Conor’s list (you shouldn’t be), I want to sweeten the deal a little…
Recently I did a conference call with Conor for the members of my Yesterday’s Underdog community (to rave reviews of course). If you opt in for Conor’s free email newsletter and send me the confirmation email by Thursday at 11:59 pm EST, I’ll send you a link with a password for you to view it.
Once again, go here to subscribe to Conor’s free email newsletter:
In case you’re curious, here are some of the secrets you’ll discover on the call:
*why email marketing should be top priority for ANY business owner (3:42)
*The not-so-obvious way you might be leaving A LOT of money and profit on the table (6:40)
*The weird list of industries in which Conor has generated concrete results with email (I’ll give you a hint: people often say ‘this doesn’t apply to me’ or ‘won’t work in my industry’…what if you are B2B marketer? How can email work for you? Tune in to find out!) (7:41)
*The #1 reason to build a thriving and responsive email list (10:11)
*Two words for why strong email copy matters (and the common mistake most business owners make with this) (15:35)
*The #1 way to convert more prospects to clients (works even if you do this poorly…but if you do it WELL…your front-end marketing dollars stretch so much farther that it gives you the competitive advantage of being able to spend more on marketing than anyone else in your niche)(14:09)
*How to never get another sales objection (works especially well for “hard-to-sell” high-ticket offers and products or services with long sales cycles) (14:37)
*Why selling in print is much harder than selling in person (15:50)
*How to increase conversions of your sales page or capture page by 50% with one easy change (17:21)
*Why “swiping” or using templates for emails or letters doesn’t work (and what you should do instead…get this simple mindset shift and you can have a steady pipeline of red hot leads, eager to talk with you ) (20:08)
*What is the best frequency for sending emails (21:46)
*How to send your prospects and customers more emails with more offers AND have them love you and thank you for it (23:22)
*The TRUTH about good will emails and “nurture” sequences (26:17)
*The #1 mistake most business owners make when it comes to their content (28:15)
*A secret website where you can instantly test the readability of your emails for free (29:05)
*Why sending emails that appear “professional” is much less profitable (30:15)
*The 40/40/20 rule for creating irresistible offers (why most business owners get this dead wrong) (32:18)
*The common blind spot most people have when it comes to marketing (33:37)
*A simple exercise you can do today (takes about 15 minutes) that can generate a flood of new leads and clients FOR FREE by sending one simple email (35:14)
*A little “trick” any local business can use to rapidly and cheaply build a sizable email list they can market to over and over again (37:22)
*How one performer used a simple giveaway to add hundreds of names to his email list in less than an hour (you can do this too) (38:24)
*The one-page tool that solves even the most difficult marketing problems (48:55)
*Top two things you can do right now to get more customers today (59:14)