There’s a BIG lesson for you in the personal story I’m about to share with you. And afterwards I have a ridiculous offer that you won’t want to miss.
Retailers are vacating U.S. shopping malls at the fastest pace since at least 2010. And retailers have already announced over 7,400 store closures so far this year, 28% more than last year’s total store closures. Why?
Thanks to Amazon.
The e-commerce giant is wreaking havoc on small businesses everywhere.
Case in point, they control the pricing on my books.
Literally damn near everyone uses Amazon so publishers and authors feel like we have to have their books available there.
But at what cost?
A lot as it turns out. Amazon retains the ability to adjust and control pricing on the books available for sale. So they discount products down so low, no other retailer can compete. Not Barnes and Noble, Books A Million, independent bookstores and this includes authors like Your’s Bruly selling our books on our websites.
Amazon has created an ecosystem where there’s literally ZERO profit margin for the creator. And to add insult to injury, they keep the customers names and addresses from the creator. Yep, you’re flying blind and at the mercy of their every decision.
UNLESS you’re Coach Bru…
I’m fed up and am sticking it to “the man”.
Amazon has declared war on all the underdogs out there like me. And I’m done with it.
A couple weeks ago they dropped the price on my book Stadium Status down to $5. Which is lower than the price I pay to buy copies for my own inventory (see that above sentence in red).
But every ounce of adversity holds an equal seed of advantage…
And get this… Amazon now essentially works for me, NOT the other way around. You read that correctly, Jeff Bezos is my beeotch right now.
He doesn’t know it but he basically became my book printer. You see, the publisher charges me $13.00 a copy (50% off retail) to purchase copies of my own book. PLUS I have to pay the shipping!
On his website, Jeff (aka my bitch), was dumb enough to lower the price to $5. and on top of that stupidity he was foolish enough to offer “Prime” (aka free) shipping on the book.
So my team and I purchased Amazon’s inventory of my own book and he paid me to do so. Here’s how Jeff Bezos paid me to purchase copies of my own book and turn Amazon into my bitch?
1. I receive a royalty from the publisher on each copy sold.
2. By using an Amazon affiliate link to purchase the $5. copies from good ol’ Jeff Bezos, I receive a commission on the sales from Amazon.
3. Did I mention free shipping?
And the icing on the cake… the book became a best-seller again.
The moral of the story:
Adversity introduces a man to himself. Even when you’re outmanned, you’re not outmatched because intellectual resources trump financial resources.
I’ve always felt like my competitive advantage in life is creative problem solving.
The lesson for you:
In whatever adversity you’re experiencing; over, under, around or through… there is always a way. You just have to get creative and MAKE a way.
So with all of this in mind, I have an important announcement to share. Now for a limited time when you buy a copy of Stadium Status DIRECTLY from me on my website you get WAY more than just a book. You get something(s) Amazon could NEVER give you. Along with several ridiculous bonuses.
The ridiculous offer:
On my site, the book is now priced at a very reasonable $99. (Plus Bru Prime aka FREE shipping) For that $99. Here’s what you get that Jeff could NEVER give you:
1. Two months access to my membership site Yesterday’s Underdog. That includes unlimited email access to me, which my members report as being the most utilized membership perk. (Value: $100.)
2. A 30 minute phone consultation with Your’s Bruly where we can solve whatever challenge you’re wrestling with in your business. (Value: $375.)
3. The book will be signed and personalized to YOU by me. (Value: Worth more after I’m dead)
4. A digital copy of Stadium Status (Value: 9.99)
5. The satisfaction of knowing you’ve helped David slay Goliath. (Value: Priceless)
So you get a $479.00 value for only $99 bucks.
No brainer huh? Act now… before I come to my senses.