by Coach Bru | May 4, 2016 | Marketing
On April 19, Donald Trump won every county in the New York state Republican primary except for one: the one he lives in. This reminded me the biblical expression “You can never be a prophet in your own land”. The expression obviously rings true for Trump,...
by Coach Bru | Mar 9, 2016 | Marketing
They say everything is in a name. It’s hard to argue with that when you look at how Kleenex and Xerox have forever changed what we used to call tissues and photo copies. Sure, you can build a brand around a product name, but can you do the same around a simple word or...
by Coach Bru | Feb 10, 2016 | Marketing
Like him or not, Donald Trump is one of America’s most successful entrepreneurs. Whether it’s in the board room or the campaign trail, success leaves clues. To better understand why Trump is having the success he is and how entrepreneurs can apply similar strategies...
by Coach Bru | Aug 10, 2015 | Marketing
Coaches are a lot like entrepreneurs: both are in the business of talent acquisition, performance is measured on a scoreboard every quarter and job security is contingent on the ability to deliver great results. Coaching and entrepreneurship are the same as every...
by Coach Bru | Aug 12, 2014 | Business, Marketing
How would you like to raise $168,000 in one week? All you need to do is create a phenomenon so compelling and appealing the market takes notice. Here’s why I mention this. You’ve probably seen a friend or two dump a bucket of ice water over their heads in the last...
