by Coach Bru | Feb 22, 2019 | Growth Strategies, Marketing, Sales, Sales Strategies
TotalGym: $1 billionGeorge Foreman Grill: $202 millionThe Snuggie: $400 millionWhat do these have in common? They’re 3 of the top 10 best-selling infomercial products of all-time.Why are they so successful? Name recognitionWhy are they so easily recognized? Each...
by Coach Bru | Feb 19, 2019 | Growth Strategies, Marketing, Sales Strategies
“Shout out to Coach Bru for this little tip he included in #StadiumStatus. He talked about RDOP (Recruit Daily or Perish). I changed it to SDOP (Sell Daily or Perish) and I’ve been using it for a couple of weeks. Just landed a $10k order using this technique.”...
by Coach Bru | Feb 15, 2019 | Growth Strategies, Leadership, Marketing, Psychology, Uncategorized
Recently I posted one of these emailed articles on LinkedIn. And, one of my very sharp readers messaged me on LinkedIn a couple hours later:...
by Coach Bru | May 4, 2016 | Marketing
On April 19, Donald Trump won every county in the New York state Republican primary except for one: the one he lives in. This reminded me the biblical expression “You can never be a prophet in your own land”. The expression obviously rings true for Trump,...
by Coach Bru | Mar 9, 2016 | Marketing
They say everything is in a name. It’s hard to argue with that when you look at how Kleenex and Xerox have forever changed what we used to call tissues and photo copies. Sure, you can build a brand around a product name, but can you do the same around a simple word or...
by Coach Bru | Feb 10, 2016 | Marketing
Like him or not, Donald Trump is one of America’s most successful entrepreneurs. Whether it’s in the board room or the campaign trail, success leaves clues. To better understand why Trump is having the success he is and how entrepreneurs can apply similar strategies...
