No shortage of responses to my article on the perils of discounting (available here). Here’s another one, from higher education recruitment but my answer applies to any industry… I love your emails, …
Why I Poup On Groupon
Short version: The strategy of discounting is crap.That’s why I “poup on” Groupon.Slightly Longer version: The fastest way to cheapen a product or service is to discount the price. And by …
I’m Calling B.S. and Debunking A Myth
Greetings from sunny Tucson Arizona. I’m here to emcee the University of Arizona’s Adaptive Sports Gala event tomorrow night. It’s the largest intercollegiate adaptive sports program in the …
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Crazy or Genius? You Be The Judge
“Kohl’s stock explodes after announcing it will accept Amazon returns at all its locations.”Yesterday, Kohl’s announced it will accept returns for items ordered on Amazon at all 1,150 of its US …
Reinventing Death
What do I want at my funeral?Tailgating in the parking lot beforehand….An open bar.Matching t-shirts for everyone and maybe even a custom Instagram or SnapChat filter for the event.The …
How A Loss Becomes A Win
A former player of mine, Adam Todd, is now a college head coach and I had the privilege to give a pre-game talk to his team Saturday night. Adam and I were discussing a concept he uses called “Don’t …