In the early 1980’s Ray Ban (which was once a wildly popular brand of sunglasses) was only selling about 18,000 pairs annually. Then in 1986 the brand became resurgent, selling 40,000 pairs seemingly …
Why You Should Be More Like Jay-Z
“I’m not a ‘businessman’. I’m a business, man.” That famous quote is from the great American philosopher, Shawn Carter aka Jay-Z. And Forbes recently reported that Jay-Z Is a $1 Billion dollar …
The Addiction I May Have
“More than 7,300,000 boxes nationally are sold online every year” according to Heather Burlew-Hayden, chief marketing and membership officer for Girl Scouts of Northern California. And I have a …
Grow Your Brand by Creating an Alter Ego
Superman has Clark Kent, Bruce Wayne has Batman and Granger Smith has Earl Dibbles Jr. Granger Smith is a country music star and curator of one of pop culture’s most beloved alter egos. For the …
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A Proud Patriot’s Lessons for Operating in Your Sweet Spot
How do you create something timeless and leave a legacy? You operate in your sweet spot. Sweet spot: (noun) an optimum point or combination of factors or qualities. How do you find your sweet spot? …
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What a DJ and a Rapping Cowboy Can Teach You About Branding
Like entertainers, entrepreneurs are performers too -- our office just looks a little different. And like us, entertainers are entrepreneurs. Their industry is incredibly cutthroat, volatile and …
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