In my humble but highly accurate opinion, Garth Brooks is the smartest marketer and business man on the planet. He is keenly aware of precisely what business he is in. And I’ll give you a hint, it’s …
Continue Reading about The Prince of Garthness Strikes Again →
In the early 1980’s Ray Ban (which was once a wildly popular brand of sunglasses) was only selling about 18,000 pairs annually. Then in 1986 the brand became resurgent, selling 40,000 pairs seemingly …
“I’m not a ‘businessman’. I’m a business, man.” That famous quote is from the great American philosopher, Shawn Carter aka Jay-Z. And Forbes recently reported that Jay-Z Is a $1 Billion dollar …
“More than 7,300,000 boxes nationally are sold online every year” according to Heather Burlew-Hayden, chief marketing and membership officer for Girl Scouts of Northern California. And I have a …
Superman has Clark Kent, Bruce Wayne has Batman and Granger Smith has Earl Dibbles Jr. Granger Smith is a country music star and curator of one of pop culture’s most beloved alter egos. For the …
Continue Reading about Grow Your Brand by Creating an Alter Ego →
How do you create something timeless and leave a legacy? You operate in your sweet spot. Sweet spot: (noun) an optimum point or combination of factors or qualities. How do you find your sweet spot? …
Continue Reading about A Proud Patriot’s Lessons for Operating in Your Sweet Spot →
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