Grow Your Brand by Creating an Alter Ego

Grow Your Brand by Creating an Alter Ego

Superman has Clark Kent, Bruce Wayne has Batman and Granger Smith has Earl Dibbles Jr. Granger Smith is a country music star and curator of one of pop culture’s most beloved alter egos. For the sake of your brand platform, I encourage you to take a page out of Smith’s...
Paying to Play Puts More Skin in the Game

Paying to Play Puts More Skin in the Game

I don’t know about you, but I’m tired, worn out and frustrated. So, effective immediately, I’m retiring and I encourage you to do the same. I’m not suggesting you retire from your business, just one aspect of it: the business of dispensing free advice. If you’re a...

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