by Coach Bru | Feb 21, 2019 | Branding, Business, Growth Strategies, Sales, Uncategorized
“More than 7,300,000 boxes nationally are sold online every year” according to Heather Burlew-Hayden, chief marketing and membership officer for Girl Scouts of Northern California. And I have a confession to make. I’m so addicted to Thin Mints, I’m probably...
by Coach Bru | Aug 17, 2015 | Branding
Superman has Clark Kent, Bruce Wayne has Batman and Granger Smith has Earl Dibbles Jr. Granger Smith is a country music star and curator of one of pop culture’s most beloved alter egos. For the sake of your brand platform, I encourage you to take a page out of Smith’s...
by Coach Bru | May 20, 2015 | Branding
How do you create something timeless and leave a legacy? You operate in your sweet spot. Sweet spot: (noun) an optimum point or combination of factors or qualities. How do you find your sweet spot? Success in other industries leaves clues. It’s very fitting to share...
by Coach Bru | Feb 25, 2015 | Branding
Like entertainers, entrepreneurs are performers too — our office just looks a little different. And like us, entertainers are entrepreneurs. Their industry is incredibly cutthroat, volatile and unpredictable. I’m sure you can relate. While 50 percent of small...
by Coach Bru | Dec 10, 2014 | Branding
I don’t know about you, but I’m tired, worn out and frustrated. So, effective immediately, I’m retiring and I encourage you to do the same. I’m not suggesting you retire from your business, just one aspect of it: the business of dispensing free advice. If you’re a...
