“More than 7,300,000 boxes nationally are sold online every year” according to Heather Burlew-Hayden, chief marketing and membership officer for Girl Scouts of Northern California. And I have a …
Grow Your Brand by Creating an Alter Ego
Superman has Clark Kent, Bruce Wayne has Batman and Granger Smith has Earl Dibbles Jr. Granger Smith is a country music star and curator of one of pop culture’s most beloved alter egos. For the …
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A Proud Patriot’s Lessons for Operating in Your Sweet Spot
How do you create something timeless and leave a legacy? You operate in your sweet spot. Sweet spot: (noun) an optimum point or combination of factors or qualities. How do you find your sweet spot? …
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What a DJ and a Rapping Cowboy Can Teach You About Branding
Like entertainers, entrepreneurs are performers too -- our office just looks a little different. And like us, entertainers are entrepreneurs. Their industry is incredibly cutthroat, volatile and …
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Paying to Play Puts More Skin in the Game
I don’t know about you, but I’m tired, worn out and frustrated. So, effective immediately, I’m retiring and I encourage you to do the same. I’m not suggesting you retire from your business, just one …
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