Spoiler Alert: Email deliver-ability rates continue to decline and page views keep getting throttled down on your favorite social media platforms. Tech companies have systemically been social …
The One Place Your Cell Phone Could Cost You A Million Dollars
Ever been at a concert or show and get stuck behind that idiot blocking your view of the stage because they’re recording the whole event onto Facebook live or Instagram? Yeah, me too and it sucks. …
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The Prince of Garthness Strikes Again
In my humble but highly accurate opinion, Garth Brooks is the smartest marketer and business man on the planet. He is keenly aware of precisely what business he is in. And I’ll give you a hint, it’s …
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Top Gun’s Secret Marketing Lesson
In the early 1980’s Ray Ban (which was once a wildly popular brand of sunglasses) was only selling about 18,000 pairs annually. Then in 1986 the brand became resurgent, selling 40,000 pairs seemingly …
Why You Should Be More Like Jay-Z
“I’m not a ‘businessman’. I’m a business, man.” That famous quote is from the great American philosopher, Shawn Carter aka Jay-Z. And Forbes recently reported that Jay-Z Is a $1 Billion dollar …
The Addiction I May Have
“More than 7,300,000 boxes nationally are sold online every year” according to Heather Burlew-Hayden, chief marketing and membership officer for Girl Scouts of Northern California. And I have a …