You haven’t heard from me in a while.
I’ve been busy navigating the “new normal” and what that’s gonna look like in my business for the foreseeable future.
Strategy is my strong suit, call it a super power, a talent, whatever you like. It tends to be what causes coaching clients to seek me out.
As a former college coach and athlete, strategy has been part of my DNA. In 1996 when I became a Division 1 head coach, the first book I read was Sun Tzu’s Art of War. I re-read that book every year, 24 times and counting now. And am slowly but surely writing my own adaptation of it. (more on that later)
The biggest takeaway for me is quite simply: Learn to anticipate and at the same time be unpredictable.
Today’s email focuses on anticipating.
Hockey great Wayne Gretzky once famously said
“Skate to where the puck is going to be, not where it is.”
Gretzky was famous for always being in the right place at the right time. Mainly because he anticipated where the puck was going to be and skated there instead of just skating to where it was.
Most simply chase the puck to where it is, and then when they get there it’s too late… the puck is already gone.
So it is in business as well.
People chase tired old tactics or flavor of the month gimmicks some wanna be online business goo-roo is peddling and con themselves into thinking they’re on a path to success. Little do they realize; they’re just skating to where the puck is. And once they implement that tactic, it doesn’t even work anymore. Maybe it did at one point but not today.
When you do this you’ll always be chasing and playing from behind. Tactics shift faster than the sand when the tide comes in. Good strategy on the other hand, is like a solid concrete foundation for your business.
The past months have seen me skating to where the puck is going.
I’m investing not spending.
Focusing in on solid long-term strategy not chasing short term tactics.
I’m using profits in my business to limit future risk instead of leasing a boat or a Tesla like the wanna be business goo-roos do to “look successful” on social media.
In fact, I moved to a different office building with more space that costs less to rent. I’ve invested in a mobile app for my business as mobile is where the puck is going errr business is migrating.
It’s also why you’ll hear from me less via email as I’m moving more of my communication with my readers to text messaging (also mobile). Head over to
TextBru.com to add your mobile number to my address book so you don’t miss any of that exclusive content.
More on my skating skills in the next post…