One’s $20k and the other $20 bucks.
Are you a Rolex or a Timex kind of person?
I’m not talking about buying an expensive Rolex to wear for status or show. I’m actually talking about your mindset.
Do you view things as quality investments or merely transactions and expenses?
A Rolex appreciates over time and is often sold for more than your initial investment.
The price of Rolex GMT-Masters increased from $8k to $16k in just three years, and the value of a vintage Compax watch recently rose from $2.8k to $45k. Paul Newman’s Rolex just sold for $17.8 million at a charity auction.
A $20 watch and a $20k watch both tell the same time. With one there’s a significant return on investment, with the other nothing.
It’s the difference between looking at price and looking at value.
And it’s A LOT like your business and career…
Do you look at it as an investment where there is a tangible ROI?
Or do you dismiss things like coaching and professional development as an expense and simply seek out the cheapest option?
I only work with people who possess a “Rolex mindset” and you’d be wise to do the same. My coaching clients and members of my community are investment minded leaders who understand that your effort, knowledge and experience compounds and appreciates over time. Just like a stock portfolio or a nice Rolex.
That’s where Yesterday’s Underdogs comes in.
It’s my exclusive membership community that costs $49 per month (definitely not for the price shopper Timex wearin’ folk, it’s for the investment-minded people who seek value).
Each month you get advanced training on how to double your business using my proprietary system. It’s a deep dive into growth strategies—like expert positioning, sales and pricing strategy, productivity, building a team around you, increasing the fees you command and other stuff I’m helping my private coaching clients with.
My community isn’t for the casual “wantrepreneur” who believes in woo-woo vision boards, The Secret, or any other flavor of the month bull$h!t the false gurus are spewing.
You’re expected to put in sweat equity.
Those who believe in short cuts or a 4 hour work week need not apply.
Who does that leave? About 1% of the market, who have a Rolex mindset.
If that’s you, here’s the link: