There’s an expression in youth soccer called “bee hive soccer”.
The ball goes one way and no matter what position they play or where they are on the field, all the kids blindly chase it. Luckily young athletes outgrow that phase eventually…
Sadly when it comes to business it seems a lot of grown-ups don’t. People are blindly following other people’s advice without the person they’re following having an actual track record of success.
The internet hasn’t helped matters. It’s actually enabled “bee hive business”. It’s allowed charlatans to create the right “online optics”. A slick website and big promises but no tangible results to show. As my friends in Texas say, “those folks are all hat and no cattle”.
- Would you ever take advice from a life coach who doesn’t have their $h!t together in their own life?
- Would you ever hire a fat, out of shape personal trainer?
- Would you hire a bankrupt accountant?
Your answer better be no. I know I wouldn’t.
Yet I see so many folks who are quick to follow people who give the appearance of knowing what they’re talking about, but haven’t actually done what they teach.
It’s sad to see so many people get sucked into that vortex of fraud.
Sheep blindly following the herd.
Take my industry for example…
There are a lot of “professional speakers” and “business coaches” selling courses on how to build your “speaking empire” or be “booked solid” with coaching clients yet they don’t do it themselves or haven’t done it in ages. Certainly not successfully.
And people hire them… That’s mind boggling to me.
The most frequent comment I hear from clients is:
“Coach Bru, you’re actually doing what you teach other people to do.”
Uhh, yeah…. No kidding!
I’m a no B.S. kind of guy and I pride myself on being one of the exceptions in my profession… I practice everything I teach. Every. Single. Damn. Day.
I share this with you as advice. Stop following the herd and start following success.
Because success leaves clues.
If you find a coach who says they can help you grow your business but they don’t successfully use the same “system” they teach, that’s a HUGE red flag.
If you’re curious how I have built my business, you’re in luck. I have two openings in my coaching program next quarter where I show you exactly what I do step-by-step so you can start doing the same thing yourself.
Just email john at coach bru dot com to schedule a complimentary consultation call to see if you’d be a good fit.