A reader emailed me a question the other day. It was actually more of a challenge, he asked:
“Alright Coach Bru, I’m throwing down the gauntlet with this one. If #StadiumStatus means reaching the pinnacle of your profession well then, what’s bigger than #StadiumStatus? I seriously doubt you have an answer so, second question: What do I win for stumping you? Thanks, James”
Well James, I hope you’re sitting down when you read this because I hate to break it to you but nobody stumps Coach Bru.
My answer: Garth Freakin’ Brooks
That’s what’s bigger than #StadiumStatus.
Allow me to both simultaneously explain and put you in your place…
I’ve been a fan of Garth for as long as I can remember. A fan of his business acumen even more so than his music.
How big is he?
Well, the biggest acts go on tour and sell out a stadium one night in each town on their tour schedule. And Garth rolls into town and scales the number of shows in those stadiums to meet the demand for tickets. Which in some cases will be six consecutive nights in the same city. He doesn’t just make six times as much money as the other artist, what he also does is make sure everyone who wants to see him gets an opportunity.
(Ex. If there were just one show per market, ticket brokers and scalpers could jack up the price due to limited supply and high demand.)
Speaking of price, Garth intentionally keeps his tickets price affordable. He won’t allow his fans to get price gouged and as a result working class Americans can afford to bring the whole family. Plus, spend money at his merch booths.
And what’s more, to prevent issues with scalpers and ticket brokers buying up blocks of tickets early, he doesn’t announce the cities he’s playing in until the seats go on pre-sale.
The Lesson For You:
How are you looking out for and protecting your loyal customers?
Are you scaling to meet demand?
Do everyone who wants to get access to your brand?
How do you make sure you keep your prices affordable?
There are answers to those questions here:
P.S. I’m not done taking James to school yet. Part 2 on the genius of Garth Brooks drops tomorrow.